Press release: Cepi launches the third edition of REINVEST2050

Jun 1, 2021

Today, Cepi presented the third edition of its project REINVEST2050, an overview of how the pulp and paper industry is living up to its commitment to actively reduce carbon emissions and support the climate neutrality objective.

REINVEST2050 is a biannual project of the industry to report on our emission reduction commitment by showcasing real-life examples of investments in carbon-saving technologies across Europe.

This year’s edition gathers 16 projects from 8 countries, involving 13 companies from our sector. They illustrate the latest improvements in energy efficiency and switching to renewable energy sources. Companies also show their efforts to diversify product portfolio and provide bio-based, low-carbon alternatives to more carbon-intensive products and promoting the circular economy. Each case study in the report indicates the amount of CO2 emissions reduced and the percentage of energy saved on-site.

Our commitment is even more important this year, just one month ahead of the European Commission’s “Fit for 55” package. It will radically revamp the energy and climate regulatory framework to achieve higher emission reductions by 2030. REINVEST2050 is also an opportunity to discuss whether the new policy framework will enable the industry to further reduce its emissions whilst remaining competitive.” commented Jori Ringman, Cepi Director General. “Beyond that, we are proud to demonstrate that the pulp and paper industry keeps on investing twice as much as manufacturing industries on average in Europe”, he said.

In her opening speech, MEP Miapetra Kumpula-Natri (S&D, FI) highlighted that “The “Fit for 55” package needs to create a solid framework and predictability so that the industries are able to contribute to our common European climate and sustainability goals”.

During the panel discussion, MEPAdam Jarubas (EPP, PL) commented: “In the past years, there have been significant efforts in transitioning to a future of lower emissions. The EU is committed to continuing this transition. The paper industry is an intensive industry that will need to continue adapting.

According to MEP Nils Torvalds (Renew, FI) a secure investment environment is key for the forest-based industries to ensure that “their value chains are from raw material to end product and wholly European”. “We need a strong industry that is decarbonising with speed while being a global leader”, he said.

Deputy Director-General of DG GROW Maive Rute emphasised the need to clarify the path for the industry’s future. “The forest-based industries provide some truly inspiring improvements in fostering production and investments in Europe”, she stated.

In the meantime, Cepi continues to inspire the development and implementation of innovative technologies, solutions and concepts in our industry. A year after the launch of the Energy Solutions Forum, we step up our efforts to further support knowledge sharing within our industry and demonstrating new technologies by developers and suppliers.

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