European Commission survey on attitudes of Europeans towards building the single market for green products
This Flash survey examines EU citizens' knowledge of green products and their reasons for buying, or not buying them. The behaviour change analysis suggests that actions on the price gap between green and non-green products as well as on how green products are presented in shops should be prioritised to change consumers’ behaviour and convert them into regular buyers of green products. Moreover, even if most people are willing to consider environmental factors when making purchases, only few feel fully informed. In particular, only just over half of EU citizens trust producers' claims about the environmental performance of their products, and a majority of EU citizens do not trust companies' reports on their own environmental performance.
View the detailed results of the survey here: http://ec.europa.eu/public_opinion/flash/fl_367_sum_en.pdf