18th edition of European Paper Week opens with a renewed focus on innovation, investment and future skills
CEPI, the organisation representing the European paper industry has opened its 18th edition of its annual event European Paper Week welcoming nearly 350 movers and shakers from the across the European paper industry and the four corners of the globe.
This year’s programme set the tone for its positive agenda ahead as we enter 2017. At this year’s event attendees will be provided with the opportunity to meet CEPI’s new Director General, Sylvain Lhôte as well as its Chairman, Peter Oswald (CEO Mondi Group, Europe & International Division).
The highlight of this year’s event, the high-level session includes notable speakers such as Gideon Rachman, chief foreign affairs commentator of the Financial Times, Lucrezia Reichlin of the London Business School, Signe Ratso, Director, DG TRADE, the EIB as well as Moody’s. The discussion will reflect on global economic trends and the investment implications for the European paper industry.
As an indication of the strides forward industry has made on the innovation agenda this year’s event will open with ten young researchers showcasing their industry-changing ideas. Three of them will be in line for the prestigious global Blue Sky Innovation Award to be launched for the first time in 2017.
This will be complemented on Wednesday by a session dedicated to the 2017 prospects for the energy market and a joint session with our partners from RISI on the global market outlook ahead. During this discussion we will be joined by Innventia who will present their groundbreaking"Cellulose-Based Society" report.
On top of this together with our trade union partners Industriall we will discuss the need for policymakers to tip the balance in favour of supporting the skills and competences necessary for the bioeconomy transition. Most significantly we will address the outcome of European Commission study demonstrating the financial burden of EU regulations and the detrimental impact on industry’s ability to reinvest and to ensure industrial transformation happens in Europe.
Finally our new Director General will launch the discussion on the way forward for our 2050 Roadmap outlining industry’s vision to move forward on the path towards a low-carbon, circular bioeconomy by 2050 in Europe, for Europe. This roadmap will be immediately open for contributions from stakeholders.
For more information please contact Ben Kennard at email@example.com or by phone (+32) 487 3921 82
Note to editor
CEPI aisbl - The Confederation of European Paper Industries
The Confederation of European Paper Industries (CEPI) is a Brussels-based non-profit organisation regrouping the European pulp and paper industry and championing the industry’s achievements and the benefits of its products. Through its 18 member countries (17 European Union members plus
Norway) CEPI represents some 505 pulp, paper and board producing companies across Europe, ranging from small and medium sized companies to multi-nationals, and 920 paper mills. Together they represent 23% of world production.
European Paper Industry – Navigating towards the future
The Confederation of European Paper Industries (CEPI) has kicked off registration for European Paper Week (EPW), taking place on 22-24 November in Brussels. The event will offer for the 18th time a unique opportunity to liaise with the movers and shakers in the European paper industry. This year, it promises exciting new features: more networking opportunities with a welcome cocktail, a new location at the Radisson Blu Royal Hotel in Brussels city centre and a focus on the key topic of future employee skills and education, to name but a few.
“European Paper Industry - Navigating towards the future” will be the overriding theme. Our sector is navigating in stormy weather, facing a significantly challenging political and economic climate. However, it has a clear vision for 2050. Indeed, EPW will see the launch of a reviewed 2050 Roadmap, examining 80% decarbonisation with 50% added value, five years after the highly-popular first edition.
CEPI is honoured to have Financial Times chief foreign affairs commentator Gideon Rachman, as the moderator of the main EPW session. He and London Business school professor Lucrezia Reichlin will give valuable insights on the global economy and its impact on our industry. In addition, we will look deeply into the means to ensure the sector receives the necessary future investments.
This year’s event will also be the first for recently-appointed CEPI Director General, Sylvain Lhôte, at the helm of the association since the beginning of September. With many years of experience in Brussels and other industries and a newcomer in the sector, Sylvain is ready to make a mark, starting at EPW.
A detailed programme and registration information are available at www.cepi.org/epw. If you need any further information don’t hesitate to email us at firstname.lastname@example.org.
The event will be held in conjunction with the PPI 2016 Awards, taking place on 21 November.
Short summary: The proposal to reduce the VAT rate for e-books will not necessarily reduce the current price of e-books, as publishers may not pass this reduction to the end consumer. On the other hand, if the VAT increases for print products, this will inevitably reduce print book sales, as consumers will need to pay more. If the proposal leads to replacing printed books with e-books, we would find it unfair and not aligned with the general interest. These concerns should be addressed by maintaining the current reduced VAT rates for paper books, newspapers and periodicals and ensuring an equal and neutral treatment for both technologies. In addition, the Commission should encourage Member States to make full use of the possibility to reduce the VAT rate they apply to both printed products and e-books.
As of 5 September, Sylvain Lhôte is at the helm of CEPI. Appointed by CEPI’s Board in June 2016, Sylvain brings 25 years of government and public affairs expertise working with leading material technology and manufacturing industries on climate and energy policies, sustainability and industrial affairs, as well as competition and international trade issues.
Prior to joining CEPI, he was Vice-president Governmental Affairs and Business Development in the EMEA Region for Alcoa, the aluminium and metals engineering group. He previously directed EU and sustainability affairs for the Borealis Group, in the base chemicals and plastics industry. He also chaired FleishmanHillard’s Public Affairs practice in Europe and headed its environment department advising major trade associations and industries in the field of sustainability policies and PA strategies. Sylvain started his career in parliamentary cabinets at the European Parliament and at the French National Assembly.
A French national, Sylvain studied political sciences, international law and business administration at Strasbourg and Paris-Sorbonne Universities and post-graduated cum laude in European Administration at the College of Europe in Bruges.
This article was written by Petri Vasara from Pöyry Management Consulting. Pöyry is one of our Partners. Read more about them here.
Our industry faces exciting times ahead. The world needs a ‘recarbonisation revolution’ of global material flows as we must increase biomass and decrease non-renewable materials such as metals and minerals in the movement of global trade. Additionally, recarbonisation requires moving from fossil carbon to biocarbon. The re-carbonisation revolution offers a simple way to define the bioeconomy: re-carbonise materials, de-carbonise energy.
Society’s concern with climate change has shaped our language to always refer to “decarbonisation” policies and attempts to create a “low carbon economy”. Whilst these sentiments are honourable in their intention, they neglect a key truth – that carbon is the basis of life. The only area where the removal of carbon should be focused is in fossil-based carbon fuels. Outside of fuel - in a vast range of other materials - carbon is needed in the form of biomass to create a truly renewable and sustainable loop.
What does a recarbonisation revolution mean for our industry?
Imagine a solution where we recarbonise just 1% of the market of some key global material flows. The packaging market in 2013 was worth 590 billion euros alone with plastics and fibre producing 220 and 215 billion euros in turnover respectively. Therefore, if 1% of the packaging market which is currently created from fossil plastics was moved to biopackaging, it would equate to 6 billion euros in turnover.
Likewise, plastics correspond to about 300 million tons, meaning that moving 1% from fossil plastics to bioplastics would represent about 3.5 billion euros of new biobusiness. Finally, imagine that 1% of the global volume of fossil fuels is taken and substituted with biomass, and that biomass is processed further in the forest industry – this would mean a green recarbonisation of a part of the world’s materials flows. This could result in an estimated 30 billion euros of annual new biobusiness.
When combined these three 1% substitutions would provide an estimated 40 billion euros per annum to a new sustainable bioeconomy. The calculations above can be debated of course, but they are indicative of the potential size of the opportunity.
Whereas in the past this level of change may have been implausible, new developments in technology and materials sciences have made it both possible and desirable. Four materials - Lignin, sugar, nanocellulose and graphene - stand out as examples of where recarbonisation can be truly effective. The first three are carbon-based and graphene is pure carbon meaning they have the potential to radically change the materials world.
As well as being technically possible, there is also a demand for these solutions from some of the world’s global brands such as IKEA, Toyota, Procter & Gamble and Coca-Cola. All have their own reasons for pushing biomaterials, both for functional or cost-related reasons. For example, biocomponents in cars weigh and cost less than metal or companies view it as a way of building brand image.
No revolution is easy, and the ‘recarbonisation revolution’ is no exception, but there is scope for many winners. Whilst alliances across sectors are not yet the norm, a transformation of the value chain must and is taking place. Companies operating in our industry must think ahead and align to benefit from this transformational shift.
We are only at the beginning of the recarbonisation journey and in many applications plastic is still much more competitive. However, even achieving a mere one per cent of the market would be a business worth billions of euros; the foundations are solid for this to happen and companies and brands from different sectors are already seriously looking at a biobased future. This is a positive sign for us all as the recarbonisation journey gets underway.