CEPI is looking for an Events and Digital Communications Officer
What we are looking for
A proactive, spontaneous individual who reacts quickly to changes of circumstances and exercises attention to detail. The ideal candidate will have excellent interpersonal skills, the ability to meet deadlines and can manage multiple tasks simultaneously.
• At least two years relevant work experience
• Strong ability to write high quality content independently
• Top-notch events organisation skills and a proven track record of organising both small and large scale EU-focused events
• Social media savvy and digitally literate with previous experience of using multiple social media challenges in a professional capacity
• The ability to digest complex information into brief, understandable text
• Team player and ability to adapt to a small, multicultural team
• An understanding of the EU and knowledge of climate change, environment, energy and trade issues
• Familiarity with Content Management Systems (Drupal would be an advantage)
• An understanding of graphic design software such as Adobe Photoshop/GIMP
• Knowledge of other European languages (French would be a strong asset, Dutch would be an advantage)
What would you be responsible for?
• Fully implementing the organisation of all external events including multiple EU-targeted events and one large annual industry event
• Developing the integration of live social media in the planning of events
• Implementing CEPI’s digital communication’s strategy including daily management of CEPI’s social media channels , content management of the website and the integration of digital tools
• Assisting his/her Manager on ad-hoc tasks concerning the implementation of CEPI’s overall Communications and Public Affair’s strategy
What we offer?
A permanent full-time position with a comparatively attractive salary and benefits including a private pension and health insurance, company phone and reimbursement of transport costs.
What we offer
At CEPI we operate a flat management style with a tailored focus on employee progression. The selected candidate will have the opportunity to set objectives with his/her manager. We work on a constant feedback basis and aim to provide quality advice to employees throughout their development.
How to apply?
Please send your CV, cover letter and two draft tweets in reaction to this tweet from European Commissioner Carlos Moedas on the recent EU Bioeconomy Policy Day to firstname.lastname@example.org with the title ‘Events and Digital Communications Officer’
Deadline: 23.59 PM, 26 January 2018
Indicative start date: Mid-March 2018
Global Forest and Paper Industry Reports on Sustainability Progress
Gl The International Council of Forest and Paper Associations’ (ICFPA) launched its 2017 Sustainability Progress Report. It is the sixth biennial report highlighting ICFPA members’ progress on the sustainability commitments agreed upon in the 2006 CEO Leadership Statement on Sustainability.
The full report is available here
“We are proud to announce our global industry’s continuous progress, which represents our commitment to social and environmental aspects associated with forest management and the manufacture of forest-based products,” said ICFPA President Jane Molony. “We look forward to continuing to supply the growing global demand for sustainable products, including fuel, fiber and forest products, while moving towards a greener economy.”
The global sustainability performance of the forest product industry is improving, with all aggregate indicators for reporting associations showing progress from their respective baseline years:
- Since 2004/2005, ICFPA members reduced their greenhouse gas emissions intensity by 16%, and increased the share of bio-energy in the fuel mix by 10.3 percentage points.
- The total sustainable forest management-certified area used to supply the global industry reached 54% in 2015, up from just 12% in 2000. - The global paper recycling rate reached 58.9% in 2015 – a 12.4 percentage point increase from 2000.
- Members improved their onsite energy intensity by 1.1% since the 2004/2005; reduced their SO2 emissions by 48% from 2004/2006; and reduced their use of process water by 7.2% since 2004/2005.
- Members’ recordable incident rate was improved by 24.5% since 2006/2007.
ICFPA members that contributed to the 2017 Sustainability Progress Report are the Australian Forest Products Association, the American Forest & Paper Association, the Confederation of European Paper Industries, Corporación Chilena de la Madera, the Forest Products Association of Canada, the Brazilian Tree Industry – Ibá, the Japan Paper Association, the New Zealand Forest Owners Association, and the Paper Manufacturers Association of South Africa. The ICFPA represents 19 pulp, paper, wood and fiber-based associations that encompass 36 countries, including many of the top pulp, paper and wood producers around the world.
For more information about the sustainability of the global forest and paper industry, visit www.icfpa.org.
Innovation tops the agenda at European Paper Week, as industry moves forward on the bioeconomy
The 19th edition of European Paper Week will mark CEPI’s 25th anniversary and takes place in the background of industry’s transformation towards a low-carbon, circular bioeconomy. As part of this year’s theme, attendees are invited to look forward and ‘Sense the Future’ by experiencing through the five senses the innovative, bio-based potential of the industry.
“Industry transformation is gaining pace. This year’s European Paper Week provides an occasion to look forward at how we can, as the leading renewable and recyclable material industry, unleash the full potential of a circular bioeconomy,” says Sylvain Lhôte, Director General at the Confederation of European Paper Industries (CEPI).
As part of the industry’s ambition to lead Europe’s bioeconomy transformation, this year’s event will play host to the inaugural Europe-only edition of the Blue Sky Young Researchers and Innovation Awards, where eight accomplished researchers will make the case for their industry-changing ideas.
Building on this year’s theme, attendees are also invited to experience first-hand industry’s cutting-edge potential at a novel innovation expo. The expo will exhibit multiple, innovative paper-based products that can be used for purposes as diverse as human cell cultivation, aircraft structures and renewable, bio-based alternatives to plastic bottles.
This year’s High-level session will welcome Gunter Pauli, author of The Blue Economy, a world-renowned report which outlines how innovations inspired by nature’s own renewable cycles can build a sustainable economy from the ground up. This session also challenges attendees to think ‘outside the box’ and will strike a chord on how the European Commission’s revised EU Bioeconomy Strategy can help speed up the deployment of innovation from lab to market.
Looking towards the future, the industry will continue to put its words into action, as outlined in the revised version of its 2050 'Investment Roadmap' by building on the success of its pioneering ‘Roots and Beyond’ project to demonstrate, in practice, the transformative investments taking place across the industry. CEPI also intends to be at the forefront of the discussion on the next EU research and development programme to guarantee funding for the bioeconomy projects that can propel industry innovation to the next level.
Note to editor:
CEPI is the pan-European association representing the forest fibre and paper industry. Through its 18 national associations CEPI gathers 495 companies operating more than 900 pulp and paper mills across Europe producing paper, cardboard, pulp and other bio-based products. CEPI represents 22% of world production, €81 billion of annual turnover to the European economy and directly employs over 175,000 people.
From forest fibre technology to advance paper design the industry currently invests 3.5 billion annually and is a leader of the low carbon circular bioeconomy transition. CEPI’s 2050 ‘Investment Roadmap’ outlines the industry’s vision to advance this transformation in Europe through value creation and decarbonisation.
For press-related enquiries please contact Ben Kennard, CEPI Press Manager at email@example.com or by phone at (+32) 487 39 21 82. Full information on European Paper Week can be consulted on our website here.Download here
‘Sense the Future’ at European Paper Week 2017. Registrations now open
This year CEPI celebrates its 25th anniversary and to mark this occasion we will be holding a very special anniversary dinner at Brussels’ famous Royal Museum of Art and History. For the first time ever the Pulp and Paper International (PPI) Awards will also be held in conjunction with the anniversary dinner.
The theme this year ‘Sense the Future’ revolves around the five senses: sight, sound, smell, taste, and touch. Through various interactive exhibits you will be invited to discover new dimensions of what paper & the products beyond have to offer.
European Paper Week registrants will be treated to a unique ‘Sense the Future’ exhibition space where guests will be invited on a journey of discovery of several of the industry’s most innovative products.
For this year’s High-Level session CEPI will be joined by Gunther Pauli, a prolific TED speaker, serial entrepreneur and author of the renowned book ‘The Blue Economy’.
The full event programme can be consulted online here. This year’s agenda brings back a lot of the best that European Paper Week has to offer and plenty of new experiences including the first ever European edition of Blue Sky Young Researcher Awards and an ICFPA session focused on global industry challenges.
Register here now before September 30 to avail of the early bird fee of € 510, after this the regular entrance fee of €590 applies. A fee of €100 is in place for attendees to the special 25th anniversary dinner and PPI awards. Press, EU officials and a limited number of students may register free of charge.
For more information please visit our website here, follow the dedicated event hashtag #CEPI25 or get in touch at firstname.lastname@example.org
StepChange continues to be the platinum sponsor of European Paper Week re-enforcing its commitment to the industry. As a management consultancy solely specialised on pulp, paper and packaging StepChange takes a pragmatic approach, turning strategy into measurable business results and increased shareholder value.
Interview with CEPI Director General Sylvain Lhôte in Belgian daily newspaper Le Soir (in French)
CEPI's Director General Sylvain Lhôte sat down recently with journalist Jean-Francois Munster of Belgian daily newsaper Le Soir to talk about climate change, innovation and CEPI's 2050 'Investment Roadmap'
Read the full article in French below
Sponsorship and visibility opportunities at European Paper Week 2017
This year is a special one for CEPI as we celebrate our 25th anniversary! This time we invite you to join us on a journey of discovery as we experience paper through the five senses - sight, sound, smell, taste and touch. We will also partner-up with RISI for the PPI Awards which will be held at CEPI’s special 25th anniversary dinner. More than 350 attendees are expected at this year's event including CEOs, EU policymakers, industry professionals, journalists, researchers and students making European Paper Week the prime opportunity to put the spotlight on your organisation!
NEW BENEFITS TO SPONSORS THIS YEAR!
For the very first time ever an exhibition area will be open to the general public in the reception area of the Radisson Blue Hotel where sponsor's logos will be on full display.
Pre, during and post event promotion of all sponsors via CEPI's social media accounts (Twitter, Facebook and LinkedIn).
This and much more lays in store for you as a sponsor of this years European Paper Week!
Full details on the various sponsorship deals as well as the tailor-made,customisable options are available on our event website: http://www.cepi.org/EPW/sponsorship-opportunities
To learn more you can also get in touch with Ben Kennard, Press & Digital Media Officer by phone at (+32) 487 39 21 82 or by email at email@example.com
PAMSA´s Jane Molony Named President of the International Council of Forest and Paper Associations
SÃO PAULO – The International Council of Forest and Paper Associations (ICFPA) announced Jane Molony as its new president. Molony, Executive Director of the Paper Manufacturers Association of South Africa (PAMSA), will serve in this capacity for the next two years.
“Across the world, wood, paper and tissue products touch lives every day in ways that often go unnoticed. Without our industries’ products, many people would not be able to teach, read or learn; businesses would not be able to ship merchandise, or protect goods; nor would people be able to improve their lives through the basics of personal hygiene. Forest and paper products also have a great environmental and economic story to tell. It is a story that has been proudly told by the ICFPA for 15 years. I am particularly honoured to take charge of this group of leaders,” said Molony.
Molony was elected at the ICFPA’s annual meeting in Berlin, Germany. The meeting was attended by 18 representatives from ICFPA members associations, who discussed future activities, cooperation and sustainability-related issue.
Molony succeeds Elizabeth de Carvalhaes, president and CEO of the Brazilian Tree Industry, who served as ICFPA president for the past three years.
“It has been a privilege to help the ICFPA continue its legacy of advocacy on important issues of interest of this global industry, and I have put significant efforts in communication. I believe this industry has a remarkable story to tell and we are just scratching the surface when it comes to public awareness and understanding of the sustainable benefits of the global forest products industry,” said Carvalhaes. “It was a great pleasure and honor to be part of this important forum and network of leaders and Ibá will continue to advocate towards the global forest industry and the plantations based industry locally and globally.”
“On behalf of the entire ICFPA, I would like to thank Elizabeth for her leadership and guidance,” said Molony. “I look forward to continuing to work with her and the other members of the steering committee to ensure a strong global forest products industry.”
The ICFPA represents more than 30 national and regional forest and paper associations around the world.
For more information about the sustainability of the global forest and paper industry, visit icfpa.org.
CEOs of the Global Paper and Forest Industry discuss future direction of industry
SÃO PAULO – The International Council of Forest and Paper Associations (ICFPA) eighth biennial International CEO Roundtable today took place in Berlin, Germany. More than 20 forest based industry CEOs and association leaders from around the world met to discuss industry innovation, sustainability aspects, current political aspects and future trends that may impact the industry at local and international levels.
“The global forest and paper industry stands firm in achieving its sustainability commitments based on its common values. Today’s conference provides us with an opportunity to reaffirm these values in today’s interconnected and fast-paced world,” said Peter Oswald, Mondi Group CEO designate (from 11 May 2017), who chaired the roundtable.
The CEOs discussed industry improvements in sustainability practices and innovation. They also watched the 3 global finalists of the Blue Sky Young Researchers and Innovations Award presenting their projects in a wide range of activities relevant to forest-based science, products using forest-based raw materials, process improvements or other innovations throughout the value chain. The global finalists of the Award and their respective projects can be found here
Keynote speaker Prof. Dr. Michael Huether, economist and director of the Institute der deutschen Wirtschaft, provided insights about the effects of Global Political Disruption on the forest based industry.
The next ICFPA International CEO Roundtable will take place in Canada in 2019.
Note to editor:
The ICFPA represents more than 30 national and regional forest and paper associations around the world which can be found here.
CEPI celebrates 25 years with a special logo!
CEPI was founded in 1992 and is celebrating 25 years of existence this year. We have several projects in the pipeline to celebrate this anniversary, most of them cumulating during European Paper Week in Brussels on 28-30 November 2017. The commemorative logo is based on the experiences paper can offer for all five senses. The five colours correspond to: Sight (yellow, sun, lights), Taste (orange, experience, adventure), Touch (magenta, soft, warm), Sound (purple, surprising, elusive) and Smell (blue, fresh, air). You will experience these at EPW…So stay tuned!
European paper industry unveils major investment agenda to drive towards its 2050 vision
CEPI foresees 40% more investment to transform industry and lead the low-carbon bioeconomy in Europe.
At the 18th edition of annual event European Paper Week, CEPI’s new Director General Slyvain Lhôte and its Chairman, Peter Oswald (CEO Mondi Group, Europe & International Division) outlined industry’s ambitious investment agenda towards achieving its 2050 vision of a low carbon, resource efficient bioeconomy.
Building on the roadmap it had laid out in 2011 industry reaffirms its vision of leading Europe’s bioeconomy transition towards 2050 by cutting its carbon footprint by 80% while creating more than 50% more added value.
“Investment will be the cornerstone of making this industry transformation happen in Europe“ said Sylvain Lhôte at the High Level Session at European Paper Week. We project the need for 40% more investment to transform our industry base and seize new market opportunities. This can happen in Europe if we align European policies, our research efforts and financing conditions. Our agenda goes against the gloom prevailing in so many industries. For CEPI, getting the conditions right to invest more in Europe will be the priority.
Industry currently invests €3 to €3.5 billion euro per year in Europe. The capital expenditure to deploy decarbonisation technologies in Europe and develop production of new bio-based products would require an additional €44 billon by 2050 or in other words 40% more than current levels.
The key findings of the roadmap review that CEPI experts carried out in 2016 are now available for consultation from stakeholders. The goal is to broaden the collective input of the document through seeking consultation with key stakeholders on enabling conditions for industry transformation and to table a revised roadmap early 2017. An online version of the roadmap can be consulted here.
For further information on our 2050 roadmap please contact Bernard de Galembert at firstname.lastname@example.org or by phone (+32) 262 749 27. For press related enquiries please contact Ben Kennard at email@example.com or by phone (+32) 487 3921 82
Note to editor
CEPI aisbl - The Confederation of European Paper Industries
The Confederation of European Paper Industries (CEPI) is a Brussels-based non-profit organisation regrouping the European pulp and paper industry and championing the industry’s achievements and the benefits of its products. Through its 18 member countries (17 European Union members plus Norway) CEPI represents some 505 pulp, paper and board producing companies across Europe, ranging from small and medium sized companies to multi-nationals, and 920 paper mills. Together they represent 23% of world production.
18th edition of European Paper Week opens with a renewed focus on innovation, investment and future skills
CEPI, the organisation representing the European paper industry has opened its 18th edition of its annual event European Paper Week welcoming nearly 350 movers and shakers from the across the European paper industry and the four corners of the globe.
This year’s programme set the tone for its positive agenda ahead as we enter 2017. At this year’s event attendees will be provided with the opportunity to meet CEPI’s new Director General, Sylvain Lhôte as well as its Chairman, Peter Oswald (CEO Mondi Group, Europe & International Division).
The highlight of this year’s event, the high-level session includes notable speakers such as Gideon Rachman, chief foreign affairs commentator of the Financial Times, Lucrezia Reichlin of the London Business School, Signe Ratso, Director, DG TRADE, the EIB as well as Moody’s. The discussion will reflect on global economic trends and the investment implications for the European paper industry.
As an indication of the strides forward industry has made on the innovation agenda this year’s event will open with ten young researchers showcasing their industry-changing ideas. Three of them will be in line for the prestigious global Blue Sky Innovation Award to be launched for the first time in 2017.
This will be complemented on Wednesday by a session dedicated to the 2017 prospects for the energy market and a joint session with our partners from RISI on the global market outlook ahead. During this discussion we will be joined by Innventia who will present their groundbreaking"Cellulose-Based Society" report.
On top of this together with our trade union partners Industriall we will discuss the need for policymakers to tip the balance in favour of supporting the skills and competences necessary for the bioeconomy transition. Most significantly we will address the outcome of European Commission study demonstrating the financial burden of EU regulations and the detrimental impact on industry’s ability to reinvest and to ensure industrial transformation happens in Europe.
Finally our new Director General will launch the discussion on the way forward for our 2050 Roadmap outlining industry’s vision to move forward on the path towards a low-carbon, circular bioeconomy by 2050 in Europe, for Europe. This roadmap will be immediately open for contributions from stakeholders.
For more information please contact Ben Kennard at firstname.lastname@example.org or by phone (+32) 487 3921 82
Note to editor
CEPI aisbl - The Confederation of European Paper Industries
The Confederation of European Paper Industries (CEPI) is a Brussels-based non-profit organisation regrouping the European pulp and paper industry and championing the industry’s achievements and the benefits of its products. Through its 18 member countries (17 European Union members plus
Norway) CEPI represents some 505 pulp, paper and board producing companies across Europe, ranging from small and medium sized companies to multi-nationals, and 920 paper mills. Together they represent 23% of world production.
European Paper Week 2016 registration is open
European Paper Industry – Navigating towards the future
The Confederation of European Paper Industries (CEPI) has kicked off registration for European Paper Week (EPW), taking place on 22-24 November in Brussels. The event will offer for the 18th time a unique opportunity to liaise with the movers and shakers in the European paper industry. This year, it promises exciting new features: more networking opportunities with a welcome cocktail, a new location at the Radisson Blu Royal Hotel in Brussels city centre and a focus on the key topic of future employee skills and education, to name but a few.
“European Paper Industry - Navigating towards the future” will be the overriding theme. Our sector is navigating in stormy weather, facing a significantly challenging political and economic climate. However, it has a clear vision for 2050. Indeed, EPW will see the launch of a reviewed 2050 Roadmap, examining 80% decarbonisation with 50% added value, five years after the highly-popular first edition.
CEPI is honoured to have Financial Times chief foreign affairs commentator Gideon Rachman, as the moderator of the main EPW session. He and London Business school professor Lucrezia Reichlin will give valuable insights on the global economy and its impact on our industry. In addition, we will look deeply into the means to ensure the sector receives the necessary future investments.
This year’s event will also be the first for recently-appointed CEPI Director General, Sylvain Lhôte, at the helm of the association since the beginning of September. With many years of experience in Brussels and other industries and a newcomer in the sector, Sylvain is ready to make a mark, starting at EPW.
A detailed programme and registration information are available at www.cepi.org/epw. If you need any further information don’t hesitate to email us at email@example.com.
The event will be held in conjunction with the PPI 2016 Awards, taking place on 21 November.
Response to Commission public consultation on reduced VAT rate for e-books and periodicals
Short summary: The proposal to reduce the VAT rate for e-books will not necessarily reduce the current price of e-books, as publishers may not pass this reduction to the end consumer. On the other hand, if the VAT increases for print products, this will inevitably reduce print book sales, as consumers will need to pay more. If the proposal leads to replacing printed books with e-books, we would find it unfair and not aligned with the general interest. These concerns should be addressed by maintaining the current reduced VAT rates for paper books, newspapers and periodicals and ensuring an equal and neutral treatment for both technologies. In addition, the Commission should encourage Member States to make full use of the possibility to reduce the VAT rate they apply to both printed products and e-books.Download here
Sylvain Lhôte takes up duty as Director General
As of 5 September, Sylvain Lhôte is at the helm of CEPI. Appointed by CEPI’s Board in June 2016, Sylvain brings 25 years of government and public affairs expertise working with leading material technology and manufacturing industries on climate and energy policies, sustainability and industrial affairs, as well as competition and international trade issues.
Prior to joining CEPI, he was Vice-president Governmental Affairs and Business Development in the EMEA Region for Alcoa, the aluminium and metals engineering group. He previously directed EU and sustainability affairs for the Borealis Group, in the base chemicals and plastics industry. He also chaired FleishmanHillard’s Public Affairs practice in Europe and headed its environment department advising major trade associations and industries in the field of sustainability policies and PA strategies. Sylvain started his career in parliamentary cabinets at the European Parliament and at the French National Assembly.
A French national, Sylvain studied political sciences, international law and business administration at Strasbourg and Paris-Sorbonne Universities and post-graduated cum laude in European Administration at the College of Europe in Bruges.
European paper industry announces new Director General, Sylvain Lhôte
CEPI (Confederation of European Paper Industries) hereby announces the appointment of Sylvain Lhôte as its new Director General. As of 5 September 2016, Sylvain Lhôte will take over from the current Acting Director General, Jori Ringman. Mr Lhôte is currently Vice-president Governmental Affairs in Europe for Alcoa, the leading aluminium and light metals engineering group.
“We are very pleased to welcome Sylvain Lhôte on board and are sure his leadership and expertise will help CEPI reach ever higher levels of excellence. We are thankful to both Marco Mensink for his work during his mandate and Jori Ringman, who ensured the smooth functioning of the organisation until the new Director General was found”, said Peter Oswald, CEPI Chairman.
Prior to joining Alcoa, Sylvain directed EU and sustainability affairs for the Borealis Group, in the base chemicals and plastics industry and led a global CSR programme for the company in the EMEA region. He previously chaired the Fleishman-Hillard Public Affairs practice in Europe and headed its environment department, advising major trade associations and industries in the field of sustainability policies and public affairs strategies. Sylvain began his career in parliamentary cabinets at the European Parliament and the French National Assembly.
French national, Sylvain studied political sciences, international law and business administration at Strasbourg and Paris-Sorbonne Universities and post-graduated cum laude in European Administration at the College of Europe in Bruges.
For more information, please contact Annie Xystouris at firstname.lastname@example.org mobile: +32(0)486243642.
Note to the Editor
CEPI aisbl - The Confederation of European Paper Industries
The Confederation of European Paper Industries (CEPI) is a Brussels-based non-profit organisation regrouping the European pulp and paper industry and championing the industry’s achievements and the benefits of its products. Through its 18 member countries (17 EU members plus Norway) CEPI represents some 505 pulp, paper and board producing companies across Europe, ranging from small and medium sized companies to multi-nationals, and 920 paper mills. Together they represent 23% of world production.
What next for our industry? A recarbonisation revolution
This article was written by Petri Vasara from Pöyry Management Consulting. Pöyry is one of our Partners. Read more about them here.
Our industry faces exciting times ahead. The world needs a ‘recarbonisation revolution’ of global material flows as we must increase biomass and decrease non-renewable materials such as metals and minerals in the movement of global trade. Additionally, recarbonisation requires moving from fossil carbon to biocarbon. The re-carbonisation revolution offers a simple way to define the bioeconomy: re-carbonise materials, de-carbonise energy.
Society’s concern with climate change has shaped our language to always refer to “decarbonisation” policies and attempts to create a “low carbon economy”. Whilst these sentiments are honourable in their intention, they neglect a key truth – that carbon is the basis of life. The only area where the removal of carbon should be focused is in fossil-based carbon fuels. Outside of fuel - in a vast range of other materials - carbon is needed in the form of biomass to create a truly renewable and sustainable loop.
What does a recarbonisation revolution mean for our industry?
Imagine a solution where we recarbonise just 1% of the market of some key global material flows. The packaging market in 2013 was worth 590 billion euros alone with plastics and fibre producing 220 and 215 billion euros in turnover respectively. Therefore, if 1% of the packaging market which is currently created from fossil plastics was moved to biopackaging, it would equate to 6 billion euros in turnover.
Likewise, plastics correspond to about 300 million tons, meaning that moving 1% from fossil plastics to bioplastics would represent about 3.5 billion euros of new biobusiness. Finally, imagine that 1% of the global volume of fossil fuels is taken and substituted with biomass, and that biomass is processed further in the forest industry – this would mean a green recarbonisation of a part of the world’s materials flows. This could result in an estimated 30 billion euros of annual new biobusiness.
When combined these three 1% substitutions would provide an estimated 40 billion euros per annum to a new sustainable bioeconomy. The calculations above can be debated of course, but they are indicative of the potential size of the opportunity.
Whereas in the past this level of change may have been implausible, new developments in technology and materials sciences have made it both possible and desirable. Four materials - Lignin, sugar, nanocellulose and graphene - stand out as examples of where recarbonisation can be truly effective. The first three are carbon-based and graphene is pure carbon meaning they have the potential to radically change the materials world.
As well as being technically possible, there is also a demand for these solutions from some of the world’s global brands such as IKEA, Toyota, Procter & Gamble and Coca-Cola. All have their own reasons for pushing biomaterials, both for functional or cost-related reasons. For example, biocomponents in cars weigh and cost less than metal or companies view it as a way of building brand image.
No revolution is easy, and the ‘recarbonisation revolution’ is no exception, but there is scope for many winners. Whilst alliances across sectors are not yet the norm, a transformation of the value chain must and is taking place. Companies operating in our industry must think ahead and align to benefit from this transformational shift.
We are only at the beginning of the recarbonisation journey and in many applications plastic is still much more competitive. However, even achieving a mere one per cent of the market would be a business worth billions of euros; the foundations are solid for this to happen and companies and brands from different sectors are already seriously looking at a biobased future. This is a positive sign for us all as the recarbonisation journey gets underway.
Bioeconomy 2.0 will help lead the EU’s renewable revolution - with the right support
On the occasion of ‘BioEconomyUtrecht2016’, the fourth Bioeconomy Stakeholders’ Conference, the European Bioeconomy Alliance (EUBA) calls on the EU to lead a worldwide transition towards a renewable, low-carbon economy. Europe has all of the means necessary to become a global leader in the bioeconomy, if its potential is realised and embraced by European policy makers.
The bioeconomy encompasses the sustainable production of renewable resources and their conversion into food, feed, fibres, materials, chemicals and bioenergy through efficient, innovative technologies. It is already worth €2 trillion annually and employs 22 million Europeans, but holds the potential to significantly further boost competitiveness and long-term economic growth. At a time when the pressure is on to deliver on post-Paris climate commitments, the bioeconomy offers a viable solution to today’s fossil carbon equivalents and has the potential to save up to 2.5 billion tonnes of CO2 per year.
In advance of today’s conference, EUBA members, together with other stakeholders in the growing bio-based community have produced a set of recommendations on how Europe can promote bio-based products in public procurement. The report, which will be launched today in Utrecht, outlines what needs to be done at EU, regional and national level to create dynamic new markets for home-grown, EU-sourced bio-based products.
Speaking on behalf of the EUBA, Pekka Pesonen, Secretary General of Copa and Cogeca commented: ‘We are at a pivotal moment in the development of the European bioeconomy. The EU’s strategy is currently being reviewed and we find that we have both great achievements to celebrate as well as some much needed new measures to put in place. Financial tools are needed to boost innovation and investment in existing and new bio-based value chains. In addition, boosting public procurement of bio-based products is one example of how Europe can develop renewable product markets and accelerate the move towards a circular bioeconomy.’
Also speaking on behalf of the Alliance, Jamie Fortescue, Managing Director of Starch Europe, a member of the Primary Food Processors added: ‘Europe has, in abundance, the renewable resources, industrial base and know-how to lead its own bioeconomy revolution. What we now need, to attract more contributors and investment, is open and inclusive discussion underpinned by unwavering, cross-sectoral, political commitment. We want to look back at Utrecht in five years’ time and marvel at what has been achieved in the interim.’
EUBA member EuropaBio’s Industrial Biotech Council Chair, Stephan Tanda, concluded: ‘With the steadfast support and leadership of the European Institutions, the Member States and their regions, huge progress has been made over the past five years with many national authorities setting out their own tailor-made roadmaps towards vibrant and regenerative home-grown bioeconomies. In addition, thanks to the development and launch of the EU’s first ever Bio-based Industries Joint Undertaking for €3.7 billion, ground-breaking cross-sectoral innovation has been given a new lease of life. As a result, we will see new partnerships forming across borders and disciplines in the development of smarter, more sustainable products and processes. The potential is there to be harnessed and, with the right support, Europe will lead the way in the development of a world leading bioeconomy.’
Note to the Editor
BioEconomyUtrecht2016 is taking place 12-13 April in Utrecht, the Netherlands, and is hosted by the Dutch Ministry of Economic Affairs and the European Commission, under the auspices of the Dutch EU Presidency. The aim of the conference is to explore how Europe can enhance its bioeconomy and input into the review of the European Bioeconomy Strategy that will take place in 2016.
Commission Expert Group for Bio-based Products, Working Group Public Procurement of Bio-based Products, Recommendations 2016:
Innovating for Sustainable Growth: A bioeconomy for Europe: http://ec.europa.eu/research/bioeconomy/pdf/bioeconomycommunicationstrategy_b5_brochure_web.pdf
The EUBA warns against a tiered approach to the carbon leakage list
A number of the sectors which are fundamental to the implementation of the EU Bioeconomy strategy, represented by the European Bioeconomy Alliance (EUBA), are identified as being subject to the risk of carbon leakage under the Commission’s proposal for the ETS post 2020. These are: starch, oilseeds and protein meals, pulp and paper and sugar. The EUBA supports this approach because there is indeed a real risk that these sectors may relocate their operations outside the EU in the absence of a global level playing field on energy cost.
However the EUBA is also aware of the so-called tiered approach towards carbon leakage put forward by the French and British governments. Under this proposed approach some of the sectors being exposed to carbon leakage would receive more compensation than others. In practise this would mean that fossil-based industries, who are intrinsically most carbon-intensive, would receive 100% free allocation, to the detriment of the sectors which are contributing to the bioeconomy and thus reducing the EU’s fossil fuel dependence (who would receive from 0% to a maximum of 80% free allocation). This would create a competition distortion, undermining efforts to develop renewable bio-based materials to replace fossil fuel based ones.
The objective of the EU Emission Trading System is to combat climate change and reduce greenhouse gas emissions. The objective of the European Commission’s bioeconomy strategy, endorsed by both the Council of the EU and the European Parliament, is that fossil fuels should be replaced with “sustainable renewable alternatives as part of the shift to a post-petroleum society”. The objectives are and must remain complementary and consistent.
According to OECD, “the full climate change mitigation potential of biotechnology processes and bio-based products ranges from between 1 billion and 2.5 billion tons CO2 equivalent per year by 20301”.
Both the EU ETS and the EU bioeconomy strategy are fundamental to the European Union's policy to reduce industrial greenhouse gas emissions cost effectively. The EUBA therefore congratulates the European Commission for being consistent and strongly warns against any attempts by Member State governments to undermine that consistency.
Hands-on Circular Economy - An inspiring paper mill visit with permanent representation officials
The Dutch Presidency of the Council of the European Union organised a field trip for Industry and Environment Council working group members to illustrate the Circular Economy, one of the Presidency’s top priorities. The Presidency chose the state-of the-art paper mill in Roermond, The Netherlands. The mill is operated by Smurfit Kappa and its raw material is 100% paper for recycling, making it the perfect example of circularity. The visit was co-organised with the Confederation of European Paper Industries (CEPI) and the Royal Dutch papermaking association VNP.
“We are very happy to be given the opportunity to demonstrate that paper is at the heart of the Circular Economy”, said CEPI Acting Director General Jori Ringman. “The paper industry champions many aspects of circularity from reusing water to industrial symbiosis, from including the whole value chain in advancing circularity to working towards clean and safe cycles. Whilst the recycling starts already at homes and offices and is a chain of many important actors, it is vital that EU legislation acknowledges the final recycling where the material is physically transformed to start a new cycle; this is what the participants saw today in practice”, he added.
Europe is a world champion when it comes to paper recycling, achieving a 72% recycling rate in 2014.
The Roermond mill is a great example of Circular Economy. It processes 600 000 tonnes or one million bales of waste paper into new paper rolls every year, which is more than 25% of the annual collected amount of paper for recycling. “The companies in our sector produce products in a very high tech and sustainable way, products that play a very important role in everyday life. The participants of the field trip could closely experience that in Roermond,” said Gerrit Jan Koopman, Director of Royal VNP.
For more information, please contact:
Jori Ringman, CEPI Acting Director General at email@example.com, mobile: +32 478 25 50 70
Rutger van Dijk, VNP Communication and PR at firstname.lastname@example.org, mobile +31 6 45 79 02 60
Note to the Editor
CEPI aisbl - The Confederation of European Paper Industries
The Confederation of European Paper Industries (CEPI) is a Brussels-based non-profit organisation regrouping the European pulp and paper industry and championing industry’s achievements and the benefits of its products. Through its 18 member countries (17 European Union members plus Norway) CEPI represents some 505 pulp, paper and board producing companies across Europe, ranging from small and medium sized companies to multi-nationals, and 920 paper mills. Together they represent 23% of world production. For further information see http://www.cepi.org/
Royal VNP – Koninklijke Vereniging van Nederlandse Papier- en Kartonfabrieken
The Dutch paper and board association represents the interests of the Dutch paper and board industry with an active lobbying focused on solutions, on current policies, legislation and sustainability. They provide services to their members and initiate policy-supporting studies. In this way they help to connect the companies’ needs and developments in society (customers, employees, government, NGOs and society in general). For further information see www.vnp.nl.
Director General Marco Mensink to leave CEPI in March
CEPI Director General Marco Mensink will leave his role in CEPI on 15 March 2016 to take up the role of Director General in CEFIC (the chemical industry trade federation).
“Marco Mensink has had a lengthy career in CEPI and the overall paper industry sector. During that time he has made a major contribution to progress and lead many innovative initiatives and developments. Above all, he leaves a very professional team of colleagues behind” quoted Peter Oswald, CEPI Chairman.
The CEPI Board thanks Marco for his major contribution to CEPI and wishes him and his family every success in his new role.
CEPI has now commenced the process to appoint a replacement.
The search for a replacement will be coordinated by the CEPI Board Steering Committee, chaired by CEPI Chairman Peter Oswald, with the support of a recruitment agency.
Candidates can make their interest known by contacting the CEPI Chairman on a dedicated and confidential e-mail address email@example.com. The applications will be included in the process with the recruitment agency.
For more information, please contact Annette Requardt at firstname.lastname@example.org, mobile +32 489 84 8950
Note to the Editor
CEPI aisbl - The Confederation of European Paper Industries
The Confederation of European Paper Industries (CEPI) is a Brussels-based non-profit organisation regrouping the European pulp and paper industry and championing industry’s achievements and the benefits of its products. Through its 18 member countries (17 European Union members plus Norway) CEPI represents some 505 pulp, paper and board producing companies across Europe, ranging from small and medium sized companies to multi-nationals, and 920 paper mills. Together they represent 23% of world production.