Myths & Realities

Myths & Realities

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Myths & realities

The misconceptions about print and paper are still a major issue for the industry. All too often, we see messages from organisations such as; "Go Green – Go Paperless" and "Do your bit for the environment and choose e-billing".
These messages are unsubstantiated, misleading and can have a lasting effect on consumer perceptions of print and paper. The print and paper industry is a world leader when it comes to sustainably-managed materials, renewable energy and recycling.
The "Myths and Facts" booklet is one of the key resources of the Two Sides campaign, which CEPI actively supports. It addresses popular Myths about print and paper and dispels those Myths with verifiable Facts.

To download all myths at once as pdf, please click here.