Myths & Realities

Myths & Realities

Myths & realities

The misconceptions about print and paper are still a major issue for the industry. All too often, we see messages from organisations such as; "Go Green – Go Paperless" and "Do your bit for the environment and choose e-billing".
These messages are unsubstantiated, misleading and can have a lasting effect on consumer perceptions of print and paper. The print and paper industry is a world leader when it comes to sustainably-managed materials, renewable energy and recycling.
The "Myths and Facts" booklet is one of the key resources of the Two Sides campaign, which CEPI actively supports. It addresses popular Myths about print and paper and dispels those Myths with verifiable Facts.

To download all myths at once as pdf, please click here.

Digital is always the preferred means of communication

Electronic communication is more environmentally friendly

European forests are shrinking

Only recycled paper should be used

Packaging is wasteful and unnecessary

Paper is bad for the environment

Paper production is a major cause of global greenhouse gas emissions

Planted forests are bad for the environment

Print and paper is a wasteful product