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Welcome to the CEPI Media Centre – a one-stop shop for up to date information on the policy developments affecting the European paper industry.


Paper and Packaging – How Life Unfolds™

A US national-wide campaign on paper:


Fresh or Re-cycled Fiber? Is one or the other more sustainable?

New report by the Forest Solutions Group of the WBCSD


European Paper Recycling Awards 2015

Read the results on the ERPC website.


Who is who at CEPI

Detailed overview of the policy topics CEPI works on and the corresponding Directors/Managers who deal with them.


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The circular economy and the pulp and paper industry

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Press Release | 19 Nov.2015

Paper industry launches the Age of Fibre at European Paper Week 2015

The Confederation of European Paper Industries (CEPI) has concluded the 17th edition of European Paper Week 2015. Its great success is reflected in a record number of attendees: More than 400 industry representatives gathered in Brussels for three intensive days and have left full of inspiring ideas, new contacts and good memories.

The industry declared the start of The Age of Fibre, and launched a brand new publication containing the most innovative products of the pulp and paper industry. This new publication is the third in the sequence of initiatives that started with the 2050 Roadmap in 2011, followed by the Two Team Project in 2013. All products featured in the new publication were shipped to Brussels for an exhibition that ran throughout the event.

Engaging with European policy makers, the industry stressed European competitiveness. Gary McGann, CEPI Chairman, said “Europe needs a real improvement of competitiveness, not competitiveness which is delivered by potentially temporary currency weakness. We again ask for a completion of the internal market, competitive energy prices, a more flexible and mobile employment environment and a reduction in the extent and cost of governance across Europe. This means greater efficiency in policy making, speedy decision making and clearer accountability to ensure a progressive Europe and a progressive industry”.

Never before did European Paper Week bring together such a large number of prominent speakers. With Industry 4.0 being the overriding theme of the event, the keynote speaker was renowned economist Jeremy Rifkin, author of 20 books about the impact of scientific and technological changes on the economy, the workforce, society, and the environment. In an energetic dialogue with Commissioner Vice-President Maroš Šefčovič, he presented his theory of the Zero Marginal Cost Society via a live video link from the United States.

Commissioner for Digital Economy & Society, Gunther Oettinger, gave the Commission‟s view on Industry 4.0 and the future of industry in Europe, while Commissioner for Agriculture and Rural Development, Phil Hogan, joined the dinner and congratulated outgoing Chairman Gary McGann. From 2016 onwards Peter Oswald, CEO of Mondi Europe & International, will be the new CEPI Chairman.

European Paper Week also celebrated the 10th anniversary of the Forest-based Sector Technology Platform. European Commissioner Carlos Moedas, responsible for Research, Science and Innovation, congratulated the platform for its achievements.

European Paper Week 2015 covered a wide range of topics, from hot EU policies such as the Circular Economy and Emissions Trading System, to market developments (in collaboration with RISI), the future of speciality papers and the US paper industry campaign, How Life Unfolds.

The industry launched its preliminary statistics for 2015, showing that the transformation of industry continues, while volumes and turnover stay relatively stable.

Photos and presentations from the event will soon be available at

If you have any questions, please contact Annie Xystouris at Mobile: +32(0)486 24 36 42.


For supporting information, download our press pack.

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Press Release | 15 Sep.2015

Global Forest Products Industry Sponsors Awards Recognizing Student Architects

WASHINGTON - The International Council of Forest and Paper Associations (ICFPA) sponsored prizes to the student winners of the TREEHOUSING International Wood Design Competition, who were recognized at the United Nations Food and Agriculture Organization’s XIV World Forestry Congress in Durban, South Africa.

The winning designs can be viewed at

In the Affordable Wood Housing category, Monica Wozniak of Poland won the student prize for her design Natural Wood Skin. The student prize in the Tall Wood Buildings category went to Tatiana Chaatziioannou of France and Soufiane Chibani of Germany for their design The Social Net Wood.

“Congratulations to Ms. Wozniak, Ms. Chaatziioannou and Ms. Chibani for their prestigious accomplishments in wood design,” said ICFPA President and Brazilian Tree Industry (Ibà) President Elizabeth de Carvalhaes. “Our industry provides sustainable, affordable building materials, and we are thrilled to see young architects and designers invested in the efficient use of these valuable natural resources.”

“Wood in building design is seeing a resurgence around the world as architects and designers learn to work with it in more innovative and sustainable ways,” said renowned architect Michael Green, who judged the competition entries. “New wood technologies are linking our rural forest economies with our growing urban environments with increasingly larger and now taller wood buildings.”

The ICFPA will continue its support of students and young professionals through its soon-to-be launched Blue Sky Young Researchers Innovation Award initiative, which aims to demonstrate the global forest products sector as a vibrant and dynamic workplace for the future.

The ICFPA represents more than 30 national and regional forest and paper associations around the world. Together, ICFPA members represent over 90 percent of global paper production and more than half of global wood production.

For more information about the global forest and paper industry, visit


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Position paper | 23 Sep.2015

Position of the paper and print value chain on the EU General Data Protection review

Our associations are part of the paper and print value chain and include paper manufacturing, paper converting, printing, postal services and direct marketing. We are all committed to safeguarding the protection of personal data.

Our industry – which ranges from the manufacturer to the distributor of direct mail – provides jobs to 3 million Europeans active in more than 120 000 companies and generates a turnover of over € 340 billion.

The review of the existing framework aims primarily at adapting the rules to the growing development of technology. It is essential that the new rules allow for the more ‘traditional’’ side of the communication industry - i.e. postal direct mail – to keep its ability to process personal data.

Some of the proposals in the General Data Protection Regulation would considerably restrict direct marketing opportunities of industry and thereby have a serious impact on the ability for Europe to communicate while jeopardizing the existence of many of our companies in Europe.

In this decisive phase of the legislative procedure on the review of the European Data Protection legislation, we would like to highlight our key concerns and count on the negotiations to lead to a workable legislative framework, which:

Recognises the use of personal data in direct marketing as being carried out for a legitimate interest (Recital 39 as proposed by the Council)
Recognises the legitimate interest as legal basis for the further processing of data (Article 6.4)
Avoids excessive requirements on profiling (Article 20)
Acknowledges the legitimate interest of third parties and maintain the existing balance (Article 6.1.f)
Avoids the mandatory use of ambiguous graphical forms (Article 13.2.a as proposed by the European Parliament)
Avoids disproportionate administrative burden for SMEs

We trust the trilogue negotiations will lead to a balanced solution combining citizen’s fundamental rights to data protection with standard business activities.

CEPI – Confederation of European Paper Industries –
FEDMA – Federation of European Direct and Interactive Marketing –
FEPE – European Envelope Manufacturers Association –
INTERGRAF – European Federation of Print and Digital Communication –
POSTEUROP – European Postal Operators –

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Position paper | 17 Aug.2015

CEPI's response to public consultation on the Circular Economy

CEPI replied to the European Commission's public consultation on the circular economy in July. 

Background (from the Commission website): In December 2014, the Commission announced the withdrawal of its legislative proposal for the review of waste legislation, to be replaced by a new, more ambitious, initiative for the promotion of the circular economy by the end of 2015.
This initiative aims at promoting the transition to the circular economy through a comprehensive, coherent approach that fully reflects interactions and interdependence along the whole value chain, rather than focusing exclusively on one part of the economic cycle. It will comprise a revised legislative proposal on waste and a Communication setting out an action plan on the circular economy for the rest of this Commission’s term of office. The action plan will cover the whole value chain, and focus on concrete measures with clear EU added value, aiming at ‘closing the loop’ of the circular economy. The circular economy initiative will also contribute to wider EU objectives such as the Energy Union, the climate objectives and resource efficiency.

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publications | 19 Nov.2015

The Age of Fibre - The pulp and paper industry's most innovative products

The industry has declared the start of The Age of Fibre with a brand new publication containing the most innovative products of the pulp and paper industry. This new publication is the third in the sequence of initiatives that started with the 2050 Roadmap in 2011, followed by the Two Team Project in 2013. All products featured in the new publication were shipped to Brussels for an exhibition that ran throughout the European Paper Week. Stay tuned for photos of the event!

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publications | 19 Nov.2015

Paper Industry 4.0 - What digital can do for the paper industry

CEPI in cooperation with StepChange and SITRA have launched a brochure on the state of industry 4.0 in the pulp and paper industry. The European pulp and paper industry has experienced and consistently supported the three major phases of industrial transformation since the 18th century. From steam power to electric power, then to the progressive integration of automation and information technologies, today’s paper industry stands ready to engage in its fourth industrial phase: industry 4.0.

Central to this next level of transformation is the abundance and utilisation of mass data, the ability to connect across the value chain in real-time, mass customisation and smart factories. More than simply another ‘buzzword’, industry 4.0 represents the next industrial revolution. This will contribute to Europe’s re-industrialisation and industry’s increased competitiveness.

Very soon, industry 4.0 will link product customisation with large production series, linking products to services and machines to machines. This will lead to faster, more flexible and more efficient manufacturing processes and shorter supply chains, so allowing an unprecedented level of ‘mass individualised’ customer service.

Today, the European pulp and paper industry is in full transformation. Both market and consumer needs have evolved, while policy pressure and global competition have increased. Therefore, industry has to innovate to remain competitive. Innovation can address not only processes, services and products, but also business models, workforce training and education. Consequently, our industry sees huge potential in ‘digital’, instead of treating it as a trend we are forced to compete with.

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