Competitiveness

The European paper industry competes on the global market and is one of the most competitive in Europe. [Not only that but we have managed to combine being competitive with being sustainable.] There are however a range of factors directly affecting this competitiveness on an ongoing basis. These range from energy to exchange rates or from demand to environmental regulations. Some of these the industry can control, others are firmly outside of corporate influence. The industry knows that it must do what it can to boost competitiveness in the areas it can influence directly, e.g. R&D but it also recognises the need to work with legislators and other stakeholders to ensure that it maintains its competitive position - and continue to deliver superior environmental performance.

Bernard Lombard, Trade & Competitiveness Director
Ariane Crèvecoeur, Assistant